Track Amazon Keyword Ranking

Helium 10 is a popular suite of tools designed for Amazon sellers to optimize their product listings and find profitable keywords. To find keywords for your item through Helium 10, follow these step-by-step instructions:

  1. Access Helium 10 Dashboard: Log in to your Helium 10 account and access the main dashboard.
  2. Go to “Cerebro” Tool: Cerebro is one of the key features in Helium 10 used for keyword research. Click on the Cerebro tab to access the tool.
  3. Enter Your Product ASIN: Enter the ASIN (Amazon Standard Identification Number) of your product in the search bar. If you don’t have an ASIN, you can search by product name, but using an ASIN is more accurate.
  4. Select Marketplace: Choose the specific Amazon marketplace where you plan to sell your product. This will ensure you get relevant keyword data for that marketplace.
  5. Run the Cerebro Search: Click on the “Search” button to initiate the keyword search for your product.
  6. Analyze the Results: Cerebro will generate a list of keywords related to your product along with valuable data such as search volume, estimated sales, and more. Sort the results by relevant metrics such as search volume or competitor rank to prioritize the most important keywords.
  7. Filter and Refine: Refine the keyword list by using filters such as search volume, relevancy score, or number of competing products. This will help you narrow down the most suitable and effective keywords for your product.
  8. Check Competing Products: Use Helium 10’s “Magnet” tool or manually search for the top-performing products using the selected keywords. Analyze their listing content, bullet points, and backend keywords to understand how they are optimizing their listings.
  9. Implement Keywords in Your Listing: Once you have selected the most relevant and high-traffic keywords, incorporate them into your product listing. Include them in the product title, bullet points, product description, and backend search terms to maximize your listing’s visibility in Amazon search results.
  10. Monitor and Optimize: Continuously monitor your product’s performance and keyword rankings. If necessary, tweak your listing by adding new keywords or removing underperforming ones to stay competitive in the marketplace.

Remember, keyword research is an ongoing process, and regularly updating your listing based on changing trends and customer behavior is essential to maintain a successful Amazon business. Helium 10 provides a range of tools to help you with various aspects of selling on Amazon, so take advantage of the suite to optimize your product’s visibility and sales.